The Dally Club Ltd - Privacy Policy

1. Who are we?

The Dally is part of The Bee Club Ltd - a company registered in England & Wales under company number 13889111 and our registered address is Unit 2.05 Wenlock Studios, 50-52 Wharf Road, London, N1 7EU.

2. What is this privacy policy for?

This Privacy Policy gives you information about how personal data and other private information that The Dally collects from you as a user of the company’s website or as a membership applicant, member, or customer (“you” or “your” being interpreted accordingly) will be used by us. When we refer to ‘personal data’ in this Policy it means any information that relates to you from which you can be identified.

By using our website or submitting your personal data you are taken to accept the terms of this Policy, so please read it carefully.

We do not use your data for automated decision-making (commonly known as profiling).

3. What personal data may we collect?

We may collect the following personal data about you:

  • Any information your browser makes available whenever you visit our website. This includes your Internet Protocol address, browser type, browser language, the date and time of your query and one or more cookies that may uniquely identify your browser.
  • The personal details you provide (such as name, address, e-mail address; business address and phone number, for both yourself and your guests) when submitting a membership application or enquiring about an event.
  • Information about your debit/credit card that we require for the purpose of recording and processing your membership application (and administering your membership). We may also collect debit/credit card and bank account information when you purchase other services from us. For further details please also refer to the section below headed PAYMENT INFORMATION.
  • Personal information you provide when making reservations for dining with us.
  • Personal details you choose to give when corresponding with us by phone, e-mail or that you provide to us when you visit one of our clubs or other premises.
  • We may also receive other personal or private information about you that you choose to submit to this website or any other websites that we operate.

In addition, we may collect the following “special category” data from you:

  • Should you use our facilities you may disclose personal data pertaining to your fitness or medical conditions.
  • Dietary requirements.
  • If you require assistance to use our facilities.
  • We operate surveillance cameras around the club, and we will record images of you using our facilities.
  • All prospective members submit a photograph as part of their application.

4. Third parties

If a third party arranges an event that we host, then that third party will disclose to us details of who is attending.

We transfer data to third parties who are our service providers, to permit selected third-party service providers to provide you with information about goods or services we feel may interest you as a member or membership applicant.

We make all necessary checks before we work with these service providers and always retain control of the data.

5. Cookies

Our websites use cookies to distinguish you from other users. This is to provide you with a good user experience when you browse our website, and it allows us to improve its features.

Most websites you visit will use cookies to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the website– for example, when you enter your login details and move to another page, it won’t recognise you and it won’t be able to keep you logged in.

Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites that run content on the page you are viewing (‘third party cookies’).

If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

The sort of cookies we use may include:

  • Session cookies
  • Google Analytics

6. How we use your data

The Dally can only process your data if it has a lawful basis for doing so:

The Club Rules set out the contract between The Dally and the members. Personal data is processed to meet those contractual obligations; namely to provide you with membership services and administer your membership account.

For prospective members, we process their data to assess their suitability or membership. The lawful basis is that it is a legitimate interest (see below) for us to process this data which has been voluntarily given to us for this purpose. This includes acknowledging, confirming, and dealing with your membership application (and where necessary putting you on our waiting list).

We retain the data disclosed to us by former members and prospective members as it is in our legitimate interest to process this data. This may be to conduct surveys or to help us investigate an incident.

All other processing of data is to meet legitimate interests. We will use personal information for relevant purposes where you might reasonably expect us to do so, where the benefits of doing so are not outweighed by your own interests or fundamental rights or freedoms. The law calls this the “Legitimate Interests” condition for processing. Where we rely on legitimate interests, the benefits being pursued are:

  • To deal with any enquiries or complaints you make.
  • If you are an existing member or customer of ours, we will only contact you by electronic means (such as e-mail or SMS) with information about goods and services that are like those which you previously purchased from us (or tried to purchase).
  • To contact you in connection with user/customer/member surveys and use any information you choose to submit in response to administer our websites and use the information to better understand users’ behaviour and to further improve our offerings and to ensure that they are presented in the most effective manner for you and for your computer/device.
  • For internal business/technical operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes and as part of our efforts to keep our website secure.
  • For enhancing customer service, processing financial information, monitoring customer usage and behaviour, recording transactions, registering for events, and booking our facilities.
  • To improve the level of service we provide to you through the combination of personal data that you provide to us with other information we collect about you for the purposes set out in this Privacy Policy.
  • To improve data accuracy and completeness – when you register for our services you may supply us with additional information about yourself which we will use to improve our data accuracy and completeness.
  • To ensure network and account security.
  • Email tracking – in order to improve our communications with you.

We will also process data to meet legal obligations such as helping to prevent and detect crime whether this is investigating incidents that may occur on our premises or fraud or money laundering.

You have the right to lodge a complaint with a supervisory authority. In the United Kingdom, the supervisory authority is the Office of the Information Commissioner, full contact details for which can be found at

7. Data retention

We will only retain your personal information for as long as we need it and for the purposes, we initially collected it for, unless we are required to keep it for longer to comply with our legal, accounting, or regulatory requirements.

In some circumstances, we may carefully anonymise your personal data so that it can no longer be associated with you, and we may use this anonymised information indefinitely without notifying you.

8. Disclosure of your information

We may share your personal data with third parties in the following situations:

  • We may make your personal data available to selected third parties who act on our behalf to support our operations for example, card processing or payment services (see the section below headed PAYMENT INFORMATION) and credit reference agencies to protect against possible fraud.
  • Our IT suppliers and contractors (e.g. data hosting providers or delivery partners) may need to have access to your personal information to provide IT support and enable us to provide membership services and other goods/services available on this Website or to members and other customers;
  • If we sell our business or our company assets are acquired by a third party, personal data held by us about our members or customers may be one of the transferred assets.
  • If we need to disclose your personal data to comply with a legal obligation or to enforce our General Terms and conditions, membership rules or other applicable contractual terms that you are subject to;
  • To protect us, our members or contractors against loss or damage. This may include (without limit) exchanging information with the police, courts, or other law enforcement organisations. Owing to our licensing requirements the police will infrequently view CCTV footage of members on the premises.

9. Payment information

Any credit/debit card payments and other payments you make through this website will be processed by our third-party payment providers and the payment data you submit will be securely stored and encrypted by our payment service providers using up-to-date industry standards. Please note that we do not ourselves directly process or store the debit/credit card data that you submit.

We may arrange that card or payment data you submit in support of a membership application or subscription is stored for the purpose of processing your application, initiating your membership and collecting your subscription fees if your initial application is successful (or if you are put on to a membership waiting list, please note that this data may be stored for later use to initiate your membership and subscription).

We may also store and use this card or payment information for the purpose of processing any future payments that you make as a member or customer for other goods and services. We will store this data in accordance with our legal obligations under applicable law and only for so long as legally permitted.

10. Security

Unfortunately, the transmission of information over the Internet or public communications networks can never be completely secure. We will take appropriate technical and organisational security measures to protect the personal data that you submit to us against unauthorised/unlawful access or loss, destruction, or damage, although we cannot 100% guarantee the security of data that you provide to us online.

11. Your data protection rights

Subject to applicable law, you may have the following rights in relation to your personal data:

  • The right to request access to, or copies of, your personal data that we process. We reserve the right to request proof of identification and in certain occasions (such as redacting CCTV footage) a reasonable contribution towards the administrative costs of collating the data
  • The right to request correction of any inaccuracies in your personal data or to have data erased.
  • The right to object, on legitimate grounds, to the processing of your personal data.
  • The right to ask us not to process your personal data either for marketing purposes or where the processing of your personal data is causing unwarranted damage or distress.
  • The right to data portability.

If you wish to exercise any of these rights, please contact us using the contact details below. Any access request may be subject to a small fee to meet our costs. We may also need to ask you for further information to verify your identity before we can respond to any request.

12. Changes to our privacy policy

Any changes we may make to our Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or modifications.

13. Contact

Questions, comments, or requests regarding this Privacy Policy should be addressed to our privacy officer at the following address: The Dally (Data), Unit 2.05 Wenlock Studios, 50-52 Wharf Road, London, N1 7EU.